With a background in Fine Art, Matthias Winkler’s aesthetic is defined by organic sculptures and performance art. Artists like Louise Bourgeois, Rebecca Horn and Leigh Bowery shaped his work. His fascination for the “Uncanny” and the interest in the vulnerable human body lead to Winkler’s aesthetic of distorted shapes and a queer, genderbending approach to fashion in general. Growing up in a small village in the Austrian mountains, in a family of hunters, Matthias Winkler was surrounded by garments and leather goods, which were functional as well as aesthetically pleasing. The natural colours camouflage the hunters in the woods and therefore enhance the thought of being one with nature. The garments and goods were of quality that lasted, often being passed on from generation to generation.
With his label, Matthias Winkler wants to step out of the fast driven fashion cycle - presenting one collection a year. Slowing down means creating less with more quality and therefore allows for a mindful and sustainable use of resources. He believes in growing long term relationships with independent stores, distributors and customers. He sees himself as a post avant-garde designer where the vision lies in the alternative approach to the fashion concept, using existing resources, creating products characterized by detail, value and craftsmanship.